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Shin Noguchi: Awareness

Born in 1976, Tokyo, Japan. Currently lives and works between Tokyo and Kamakura, Japan.


Our everyday mundane and sometimes routine-like world is still full of surprises, at least in the world of Shin Noguchi’s photographs. As an attempt to capture extraordinary moments of excitement, humanism and beauty among the flow of everyday life, Shin Noguchi treats the camera as a special sensory organ merging hand and eye that allows him to show us what he sees, and more subtly, how he sees. His photographic encounters with everyday life is happening on the streets of Tokyo where he works, or in Kamakura where he lives. The photographic series Awareness depicts a world where giraffes wander about buddhist temples, where golf carts cluster like insects on neon-green lawns, or simply showing burst from openings in blank walls as if transporting to or returning from another dimension. The subject’s of Shin Noguchi’s photographic work exemplify for him the meaning and value of life — the extraordinarily moments of everyday displaying a feeling of being present right here, right now.

With a merging of documentary photography and artistic purview, Shin Noguchi portrays human life in an obscure and unorthodox way through his street photographic work. Shin Noguchi’s work has been exhibited worldwide, including Galerie Eigenheim Weimar in Berlin, Space Place Gallery in Russia, Leica Street Photography Festival in Shanghai, 12th International Architecture Biennale of São Paulo, and he has received several awards such as 1st Prize at Prix Talents MAP Toulouse Festival, the Open Commended at the Sony World Photography, the 1st Prize Winner at the Leica World Street Photography Competition, among others.

Click here to follow Shin Noguchi on Instagram. 

Edited by Nikolaj Ahlefeldt Andersen